Sinead Rocks is Channel 4’s first Managing Director for Nations & Regions. She is the lead executive in its new National HQ in Leeds and has overseen the establishment of creative hubs in Bristol and Glasgow. She started her career as a journalist at BBC Northern Ireland before joining BBC Children’s to work on the launch of the CBBC channel. She is a former editor of Newsround as well as Executive Producer for BBC Current Affairs where she headed up the Manchester network unit and led the team making content for The One Show, Panorama, documentaries for BBC Three and the Rip Off Britain franchise. As the BBC’s Director of Education, she was responsible for a range of content across TV, radio and online including the award-winning Bitesize and played a key role in the BBC’s move to Salford.