I am Lecturer in Entrepreneurship in the Digital Creative Industries and Employability Lead at SODA. I teach both on undergraduate and postgraduate levels, and I am in charge of designing the SODA Employability programme, which includes various events organised throughout the year from networking events to specialist workshops and inspiring industry talks.

My research is interdisciplinary and practice-led, primarily focusing on digital entrepreneurship and digital business models in the creative industries. I have a background as a contemporary circus artist, and prior professional experience of working in diverse managerial and specialist roles in the creative and digital sectors. I hold an MA in Culture, Policy and Management from City, University of London, and I am currently finalising my PhD in Digital Economy Research at University of Nottingham.