Elfed Howells

Reader in Industrial Engagement

Elfed is an industry CEO and board adviser to innovative companies in the digital arts and entertainment industry. He has over 25 years of experience in deploying successful audio and video technologies, for broadcast, mobile and streaming.

Elfed sits on the board of 3 companies in music, gaming and technology, and is a key contributor to influential standards and industry consortia such as DVB, 3GPP, MPEG, and HbbTV. He also consults for global mobile manufacturers, broadcasters and entertainment tech companies.

Elfed has created and managed start-ups and secured investment for these companies as well as recently being a business group Director at Dolby responsible for over $100m annual revenue. An alumnus of Manchester Metropolitan University, he originally trained as a silicon IC designer, and now specialises in digital arts, intellectual property, Start-ups, mergers and acquisitions.

Elfed has worked extensively in Asia, US, and EMEA on ground-breaking projects in Digital audio/video, TV/radio, VOD/streaming, and immersive entertainment (Object-based, XR, AI). In recent years Elfed has focused on Next generation experiences, for use in mobile, TV, and VR products. These include Dolby Atmos, AC-4, MPEG-H, MPEG5 and HDR.

Email: e.howells@mmu.ac.uk